Le Artiste

Grand Opening! Exciting words for anyone opening up a new place of business. But how do you go about creating a public relations strategy that will bring you customers and keep them coming back? Have a look at these pointers I gave a local artist for her brand new art gallery.

Be online. 
In this day and age it is essential for any up and coming business to have an online presence. Even for an art gallery. People search EVERYTHING online. If you want people to know about you, you have to meet them where they already are. So have a website, a well designed website that showcases who you are. If you can, get into social media to make yourself and your company more personable to potential customers. And work with search engine optimization tools and companies to make sure people are finding your website online.

Get to know people.
You need to know who your market is if you expect to sell anything to them. Decide who you want to sell to and get to know things about them. Where do they live? What do they buy? How old are they? What is their heritage? What stores do they shop at? Then use this information to create a place they want to come and buy the art that you are creating for them. Maybe even hold an event catering to this target demographic! Introduce yourself and your product.

Embrace community.
Awareness of the community you are in and are catering to is essential to run a business like an art gallery. Know about the local events and culture. Inform yourself about local issues and community organizations. They may want to join forces with you or you may just learn more about your market. Either way, knowledge and community are good things.