Hollywoodland

Welcome to Hollywood where they have an event for everything. One of the biggest: movie premiers. I may have never planned a Hollywood movie premier but if I were, I would want to create a premier event for The Avengers. I know that a premier already happened and this is old news but I love it and I think it would be an exciting event to put together.

What my event would involve: Pre-movie red carpet and cocktail party, premier movie showing, the biggest baddest after party of them all.

Hollywood does it big. And this was a pretty big movie. So the event would have to go all out. Drinks, fancy food, dancing, press coverage, celebrities, and a huge screen of course! But going all out costs a lot. This is where sponsors come in. 

Sponsors want to get involved with big movie premiers like this because they get good coverage at an event that people have been talking about since they started playing the previews in the movie theaters. But no matter how great a sponsorship opportunity is, you still need to find the right sponsors with the right prospective audience. 

For The Avengers, the target market is a younger generation who enjoys the superhero comic books and movies as well as celebrities looking to be seen all over town at big events such as this movie premier. So what brands would be ideal sponsors for an event like this?

Here are my picks:

Marvel- They own the characters. They probably would want to sponsor their own movie.

Regal Cinemas- The movie has to be shown somewhere. Why not have a sort of in-kind sponsor to show the movie at their theater?!

Popcornopolis- Movies call for popcorn. Movie premiers call for gourmet popcorn. (Celebrities like fancy stuff)

Threadless- A T-shirt design company because movie premiers need official t-shirts. And why not have a design contest for regular people like us to win a trip to the premier! (Young people like to win stuff)