What's Hot Now

The event industry is booming in many different areas. And marketing is the basis of their success. Let's look at a few different types of events and see what they're doing to stay hot in today's market.

Nonprofit: Krochet Kids International

This nonprofit uses marketing to its advantage. They have commercials on TV, a YouTube channel, a website, Facebook, Instagram, Twitter, Pinterest, and a blog. If it's a social media trend, they're there. It totally fits their mission, who they are, and who their target market is. Their product is placed in popular stores of the generation they market to as well. I'd say they know what's hot and they're doing it right over at Krochet Kids.












Corporate: Forte Events

This corporate event planner in Colorado must be doing something right as well. With clients including FedEx, ConAgra Foods, Canon, and GE, they have to know their stuff and do it well. I was particularly impressed with the Forte Events website as well as their Twitter profile. To stay hip in today's market, a corporate event planner needs to offer it all but also do so in a well-organized and presented way. A professional website and relevant Twitter page is a great way to do that.

Conference: Engage!12

Today concluded this amazing wedding business conference in Palm Beach. I wasn't there but I still know it was amazing. Why? It was all over Twitter and I knew about everything that was going on and heard about everyone who was there. (Way to make an aspiring wedding planner really jealous!) When a conference has it's own #hashtag, (and it's actually used frequently), you know its good. The wedding industry icons that were at this event prove that Engage!12 knows what it's doing and is definitely a hot event. This event was featured on The Breakers hotel blog and of course, had it's own well put together website with tons of information.