Sponsorship is an interesting relationship for businesses. It has to be a win-win to work properly for both parties. If I were drafting a sponsorship letter for a potential sponsor, it would go something like this.
Dear [insert sponsor here],
My company, SoCal Events, is interested in having your company sponsor an event we are producing in honor of Earth Day. We would like to invite you to help put on this event by sponsoring an activity or concession stand at our Earth Day Festival.
The event will be held on Monday, April 22nd, 2013 at the Torrey Pines State Reserve in San Diego, California. The event will consist of various local cleanup activities including a beach cleanup and roadside cleanup as well as various booths selling food and providing information on environmental care. This will be the third annual Earth Day Festival presented by SoCal Events and we are excited to expand our attendance and participation this year with your help.
Your generous sponsorship would be highlighted by the following:
~ A complimentary booth at the event
~ Your company name on all printed materials and the website
~ Your choice of environmentally friendly water bottles or tote bags with your company name and logo
The estimated 800 participants would benefit tremendously from your generosity. The cost to sponsor this event would be $1000. I would greatly appreciate your phone call to further discuss your partnership with SoCal Events and this great event.
My telephone number is (888) 555-2121 and I look forward to talking with you. Thank you for your kind consideration of this request.
Sincerely,
[Me]
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